Blank Street

defining Blank’s evergreen messaging across products and platforms

creating its first-ever brand positioning // brand book

ideating and writing a zine for Black History Month

writing about the owner of the infamous Wythe Diner in long form

Function of Beauty

conceptualizing and co-directing a campaign for women 35+

scriptwriting a DRTV campaign focused in internet virality

expanding the blog as edior-in-chief

Jolie

strategizing and writing CRM to drive ~50k revenue per asset