A Brooklyn-based writer and creative focused in advertising.
Substack
WorkingNotWorking
ilovecreatives
Resume
Laura ©asciola
A Brooklyn-based writer and creative focused in advertising.
Substack
WorkingNotWorking
ilovecreatives
Function of Beauty
2021
Role:
Copy Lead, concept
I was tasked to conceptualize, write, and edit Function of Beauty’s 2021 DRTV Campaign to represent the viral, Instagram-first nature of the brand’s rise to popularity. Focused in a GRWM-like tone, the spot tranisitons between speakers, screens, and elements of both Function’s hair quiz and social presence in a seamless script.
2021
Role:
Copy Lead, concept
I was tasked to conceptualize, write, and edit Function of Beauty’s 2021 DRTV Campaign to represent the viral, Instagram-first nature of the brand’s rise to popularity. Focused in a GRWM-like tone, the spot tranisitons between speakers, screens, and elements of both Function’s hair quiz and social presence in a seamless script.
DRTV
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